The Instagram ones are quite overused now, and there’s a lot more choice if you use an editor app like Snapseed or VSCO (both are iOS/Android and both are free!). If you’re not using a filter for photos, it’s the number one thing that can make your feed look better. Why does it seem appealing? Could you use some of the ideas in your own feed? Next time you look at a fab new feed, just pause and think about why you’d like to follow it. If you look at some of the most successful Instagram accounts, you can see how the images work together as a whole and get some ideas for your own feed! There are accounts that get away with this - perhaps because the brand is so famous, or because it’s funny and the feed is less about the look than the captions.įor the rest of us, the same principles apply whether your Instagram account is for yourself, a business, charity or something else.

For example, if there’s a different filter for every photo or if the colour scheme changes from bolds to pastels to monochrome. So if those images don’t look good together, they may well not follow the feed. But it’s not just enough that the images look good on their own - they need to work together ‘in the grid’ to create a cohesive look and convey what your brand is all about.Ī visitor to your feed will judge it on the basis of the first nine or 12 images - many won’t bother to scroll further down. Instagram is quite different from the other major social media platforms because the aesthetic matters so much more.

Instagram grid